Hello. I'm Joe. And I'm a copywriter, a

content strategist and SEO consultant located just outside of Boston in Arlington, MA. I spent a decade in a past life as an award-winning journalist, and moving into marketing was a natural way for me to use my editing and storytelling skills to help businesses reach new audiences. I love the challenge that marketing brings in helping businesses meet people where they are — the psychology behind the content — and helping audiences find products and services that they’re interested in. 

Despite being a writer, I always tested better in math. I enjoy the statistical side of marketing as well as the creative — using the right combination of art and science to expand a brand’s presence. Since moving into the field, I’ve earned certifications from Google Analytics and HubSpot for content marketing.