CONTENT STRATEGY. MEETS SEO. Meets ux COPYWRITING.
MEETS YOU.

Content strategy is messy.
It's not just words on a page.
It involves collaboration with other disciplines.
Organization.
Prioritization.
Technical knowledge.
A deep knowledge of what motivates your users.

And a clear process that helps you compel them to act.

Joe was excellent to work with. He understood what we needed and worked hard to get it to us...I'll definitely work with him again
Annie Le
Genesis Processing Group
I will be using him again and again. It's SO HARD to find someone with journalism experience, a real talent for writing, and an expert level knowledge of SEO. The guy is golden.
Mary Fitzpatrick
to the moon media

I’ve worked over 15 years as a content strategy consultant, copywriter, SEO specialist, and award-winning journalist. I’ve worked with big brands (IBM, Planet Fitness), local businesses, and across industries — specifically, in recent years, with higher education clients.

Clients in higher ed span community colleges to liberal arts schools to the Ivy League. While each project is different, the process of creating a new website contains many predictable steps. I am here to help you through those.

My editorial, strategic, and analytical background will help your team find the best way to organize your content, communicate your brand’s message — and act on it.

CONTENT STRATEGY

The process makes the product. Make the plan. Execute the plan. Adjust the plan.

I work with large institutions to create workflows and web governance models to align internal content creators. And ultimately result in conversions. Creating content often involves many decision-makers who need to get behind a unified vision. I can help you find that vision and make the plan to get there.

SERVICES: content strategy, CONTENT AUDIT, web governance

ux copyWriting

I work with SMEs get to the heart of what their product or service is about — and create an experience on the page through words and design patterns so readers do something.

Your website is only as good as the action it inspires — which relies on the technology behind it. I will get under the hood and get familiar with your CMS and any other required tech so we can create content that excites your audiences and moves them through your funnel.

services: ux COPYwriting, email, MARKETING BRIEFS, editing

SEO

Want to get ranking? I’ve worked with small businesses and multinational brands, running content audits that run upwards of 100,000 pages to re-optimizing over 1,400 articles to finding keywords for product copy. No project is too big or too small. 

services: keyword research & optimization, seo audits

"to be a successful decision maker, we have to edit...we get in trouble when this process of editing is disrupted."

Malcom gladwell, "blink"
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